Teijin Automotive Technologies Overview
What do we think about this client
With this rebrand campaign, Teijin Automotive Technologies had to make clear to automotive and non-automotive clients all over the world that they are ready, willing, and able to tackle interesting engineering and manufacturing problems anywhere and everywhere. It’s a fun message (and a massive logistical challenge for production) that RizzoRizzo was more than happy to take on.
For every significant product line, Teijin Automotive Technologies has a production facility located near their customer’s location. That means that if we want shots of truck beds, body panels, and air conditioner drip pans, we’re going to three completely different facilities in different parts of the United States (and Mexico).
It also means getting to see the people who make this company what it is. The folks working on the line, managing the facilities, and making C-suite decisions all over the world. Typically, we position an overview video as the top of a pyramid, comprising the best-of-the-best of all our corporate communications and the understanding we’ve gained company wide. Jumping in with both feet to learn the client on-the-fly while helping them make a declarative statement about who they are and what they’re about is incredibly challenging, and very rewarding.