What do we think about this client
Dr. Marx had a strong understanding of the two distinct audiences we needed to attract.
First, there’s the patients, which we reached with local cable television advertising.
Doing this requires a clear and simple message repeated, and repeated, and repeated,
over a long enough time that the audience can’t forget it.
Second, and just as important, were the dentists. Referrals from a dentist are core
to the orthodontist business model, and having a selling tool like these videos allowed
Dr. Marx to reach back out to area dentist and introduce (or re-introduce) himself.
We saw strong results from both audiences.