U.S. Equipment Company
Cutting like a scalpel, not a chainsaw.
U.S. Equipment company had and has great success using industrial video as a direct selling tool.
Business-to-Business marketing often relies on much more specific media choices than other forms of advertising.
The market for machines of this magnitude is narrow, but deep.
Directly addressing your customers in your industry is incredibly important.
And today, with video, very achievable.